Press Releases
Free business advice available for SMEs at this year’s LBE
If you are serious about growing your business then don’t let the grass grow under your feet, register to attend LBE11, Leicester’s premier business-to-business ~Trade show aimed at small and medium sized businesses. Taking place at the Walkers Stadium, Leicester on September 29, 2011; the show will give visitors and exhibitors the chance to meet like-minded business managers and owners intent on gaining inspiration, gathering new ideas, getting motivated, and picking up practical tips and tricks.
What’s on for 2011?
Sometimes it can be difficult to find the time to in our busy schedules to get out networking, especially attending all-day trade exhibitions. That’s why LBE11 is designed to equip visitors with the skills needed to stay one step ahead of the competition. There will be inspirational seminar speakers on hand to deliver practical tips and tricks. The seminar programme for 2011 includes:
- the controversial issue of raising investment funds to fuel business growth
- how to get the best from your staff
- 6 things all small businesses should know about marketing
- strategies for improving business performance and reducing stress in the workplace
Throughout the day there will be four speed networking sessions. Imagine meeting up to 18 like-minded delegates in one session for a 60-second burst of concentrated networking power. Similar to the speed-dating format speed networking these are fun sessions aimed at helping visitors to make new contacts and grow their customer base.
Event creator and organizer Elaine Vandelli stated: “2011 is going to be the best year yet! At the end of the day we all want more customers and we’ve got a great mix of exhibition space, networking and seminars lined up to help both visitors and exhibitors achieve just that. Last year we attracted over 700 visitors and we’re planning to smash that this year with a great marketing program. It really is the event for any business in the Leicester area serious about growing and improving their business.”
Testimonial for LBE10 from KC Coaching
Last year KC Coaching exhibited at LBE10 and as a new business had a stand at the reduced start-up rate. The number of contacts made in that one day was fantastic. Two clients immediately signed up for 1:1 coaching, so the stand costs were effectively paid back within 2 weeks. I’m now working collaboratively with 2 contacts made on the day and I’m still gaining work and referrals from attendees I met. I’d definitely recommend the Leicester Business Event as a brilliant marketing tool for anyone wanting to gain business in Leicestershire.
This year KC Coaching is sponsoring LBE11 – visit Karen Chambers, a qualified and experienced Business & Personal Coach on stand GH38 or attend her 45 minute seminar at 1.45pm on “Improving Business Performance” for quick strategies to reduce stress and save time.
Tough times demand action
Ian McKendrick and others share their wisdom at LBE Walkers Stadium 30th September
Would you like to have a marketing message that is so entertaining it gets talked about and passed around without you having to do anything except release it?
They say that timing is the true art of comedy. But timing is the route to success with just about everything. This is why the Leicester Business Event at Walkers Stadium hits the spot. Taking place on 30th September it’s bringing a whole range of top speakers, sparky seminars, enticing exhibition and vital tips for SMEs together under one roof.
This is the fourth Leicester Business Event, each one building on the others, growing year on year. Highlight speakers this time around include the award winning Broadcaster Mark Peters.
Another little exclusive for this major business event in the Leicester area will be an
appearance of the Scalextrix Challenge taking place on the day raising funds for Help 4 Heroes.
These are just some of the activities at this packed event. Work in all the networking potential and we’re talking a cracking event which can directly help SMEs survive and prosper even in difficult times.
As Elaine Vandelli, Managing Director of Leicester Business Event, says: “It is more important than ever that businesses are networking in person with prospects and customers. Exhibitions and conferences are the ideal opportunity for this.”
For further information or book a stand or register to attend please Tel. 0116 240 2330 or visit www.leicesterbusinessevents.co.uk info@hi2events.co.uk
Press Release for immediate release
Call For Speakers
Leicester Business Event (LBE10) seeks high-calibre business figures to share secrets of success
LBE, the region’s premier business exhibition and conference, is seeking inspiring business figures for its ‘Innovation Lounge’ theatre. These seminars are designed to provide the variety of exhibitors and visitors with a range of business advice, motivation and inspiration.
The ‘Innovation Lounge’ hosts renowned business leaders and successful entrepreneurs as they share their stories of success and tips for the next steps in business development. With a capacity of over 100, the seminars provide an excellent platform for raising brand awareness in front of the region’s most influential decision makers and business heads, as well as through excellent pre-event PR.
Elaine Vandelli, Managing Director of LBE, comments, “As the region’s biggest business event, the show will attract professionals from all sectors. We place great importance on the quality of the content at our events and the Innovation Lounge seminars will provide the attendees with inspirational stories from those who have achieved great things and can provide advice on lessons learnt along the way.
NEWS FOR IMMEDIATE RELEASE
An exhibition and conference to be held on 1 October at Leicester City Football Club’s Walkers Stadium will help businesses to trade their way out of the recession, claim the organisers.
Leicester Business Event ’09, now in its third year, will bring together business visitors and local companies and organisations exhibiting their products and services
“The event has grown steadily since it was launched in 2007, said organiser Elaine Vandelli, “because it meets the need for an exhibition where people can network and do business.” “Many of the companies taking stands this year booked them at the start of the year because they did such good business at last year’s event”, she added, “and I am confident that this year will be even better.”
During the one-day event, which runs from 9.30 a.m. – 4.30 p.m., three separate seminar areas will feature no fewer than 15 presentations by leading business experts and authors on topics such as how companies can grow their businesses, increase sales, improve their customer relations and motivate their staff.
The Federation of Small Businesses, which will have a stand, is among the organisations recommending local companies to exhibit.
“The seminars and networking opportunities are excellent”, said the FSB’s regional organiser Maxine Aldred, “and I believe it is the perfect place for county-based companies to showcase their products and services.”
Leicester Business Event set to quash economic downturn
Amid the fears of the credit crunch and economic downturn, Hi 2 Events is tailoring its Leicester Business Event to help SME’s learn how to compete in difficult times. Following last year’s success, LBE is back for a third successive year and will not only be the Leicester Regions key business exhibition, but provides visitors with vital tips in its seminars.
Taking place at Walkers Stadium on 1st October Leicestershire Chamber of Commerce will be one of the sponsors of LBE, providing visitors and exhibitors with relevant and up-to-date information across a range of business issues.
Sharon Jeffery, Commercial Manager of Leicester Chamber of Commerce states “We are delighted to be involved with LBE. Having been hugely successful for the last two years,LBE is the highlight of the region’s business calendar and we look forward to emphasising the support the Chamber can offer businesses with both challenges and opportunities.”
Elaine Vandelli, Managing Director of Hi 2 Events, comments “In the current economic climate, it is more important than ever that businesses are networking in person with prospects and customers. Exhibitions and conferences are the ideal opportunity for this, which is clearly visible in the huge amount of interest we have received in the event.”
Beating the downturn means turning up your networking.
With the current downturn in the economy and businesses fearing a possible recession, it is more important than ever to be networking with prospects and customers.
Visibility is the key
Research has shown that 91 per cent of decision-makers find exhibitions an ‘extremely useful source of purchasing information’. This statistic speaks volumes about the potential opportunities that exhibitions and business conferences can offer. In the wake of the credit crunch, many businesses will be thinking about tightening their belts, re-assessing costs and bottom line expenditure. But cutting back primary tactical activity such as marketing will ultimately be detrimental to a business.
These budgets are often one of the first to be cut during hard times, but are actually key to ensuring a steady pipeline of business leads. Businesses cannot rely on existing customers alone and must continue to create opportunities to network with prospects face to face and remain visible in front of a target audience. Being visible at trade shows and exhibitions is an excellent way to achieve this. According to Research, 80 per cent of trade shows exhibition visitors are personally involved in buying the products or services on offer. This just shows what a captive audience exhibitions provide and how hot leads really can be generated from having a presence at these kinds of events.
Build long-term relationships
Attending these events also gives visitors the chance to meet new people and build up a network of contacts. With the explosion in social networking sites and online business communities, many organisations are taking to the web in order to conduct their business networking.
However, when it comes to building effective and long-tem business relationships, there is no substitute for meeting people in person and networking face to face. During slower trading periods, meeting prospects is essential.
Conferences, exhibitions and trade shows present an ideal opportunity for networking and meeting new people in your industry sector and new markets. Networking is not just a one way street, either, events provide an excellent platform for selling products and services, they enable businesses to meet potential suppliers and contacts, whether these will save an organisation costs, compared to current partners or just share ideas and information that can help take a new perspective on a company.
There is no doubt that face to face networking is an essential business tool that can also help provide inspiration motivation and ideas to drive business forward.
One step ahead
In today’s ever more competitive marketplace, businesses need to stay ahead of their competitors. Business exhibitions and conferences are an important part of the marketing mix, that shouldn’t be forgotten about, but rather combined with other techniques to make an effective marketing strategy.
Check out the top tips below on how to get the most out of a business show:
Getting the best out of an exhibition
Objectives – work out what you want to achieve at the exhibition and put a plan in place for all actions that need to be completed before the event. This should include all deadlines for getting the stand designed and all information across to the organisers.
Preparation – this is vital if you’re exhibiting at an event. Follow the show guide carefully when you receive it. Don’t forget you will need to let the organisers know about what you need on your stand (e.g. lighting, electricity).
Prepare your messages – make sure you know what your key messages are for the event and what your business wants to communicate to prospects. All messages should be consistent across your stand, company literature and how staff are communicating verbally with prospects.
Stand preparation – produce company literature and any documents that will be handed out on the stand. Also make sure that demonstration products are fully working and ready to be showcased.
Contact customers and prospects in the run up to the show to let them know you’ll be there. 83 per cent of the most successful companies at a range of exhibitions were the ones that mailed their prospects and customers before the show.
Maximise your presence with other marketing techniques. Use direct mail, e-newsletters and PR to raise your profile ahead of the event. Check the event website to find out who the media partners are. These publications will normally run features and articles about the event.
Know who’s manning the stand – have a rota in place so that there is always someone on the stand and be sure to factor in breaks.
It sounds obvious, but take plenty of business cards. Events are all about networking, so talk to as many people as possible and make sure you give them a business card.
Remember that the event doesn’t end when you’ve left the venue. Make sure that you follow up with all the leads you’ve generated and the people you spoke to. This will ensure that you remain visible with prospects and increases chance of converting your leads into a deal.Network at the Leicester
Leicester Business Event October 1st 2008 Walker Stadium 9.00 – 17.00
The premier event for small and medium businesses in the Leicestershire region Leicester Business Event 2008 Exhibition & Conference at the Walkers Stadium on Wednesday 1st October 2008 will provide all the expertise entrepreneurs need to help increase their business potential.
The free conference will feature a number of high profile keynote speakers, well-known business owners and experts on the issues that entrepreneurs face while developing their business.
Speakers include Alastair Campbell entrepreneur behind the award-winning Ideal Marketing Company who will present the first seminar of the day at 9.30 entitled Marketing Breakthrough – The 17 key Marketing Areas to put your Time, Money & Effort into. . This free seminar covers the 17 key areas that all business owners should spend time on and looks into how you can find out what the most important areas are for you. Learn how to gain more media coverage, improve direct mail response rates and covert more prospects as well as a host of other important marketing topics in this informative and fast moving seminar. You’ll also learn why it’s important to prioritise your marketing activities and how you can have your own ‘Marketing Mentor’.
The conference will also feature an investor presentation showcasing a selection of businesses looking for investment to take their business forward and is aimed at young, fast-growing companies. This session is a must attend for investors and funding providers. Any companies wishing to present Tel 0116 240 2330.
The exhibition features leading specialists in small business management with superb solutions to help businesses increase their efficiency and, most importantly, improve their profitability and develop sustainable growth. Professionals including accountants,, lawyers and small business support services will advise visitors on all aspects of developing their business.
LBE also wants to address a number of issues and practicalities that affect business owners, ranging from tax and law matters to offering financial advice, and so anyone who would like to take part should contact Elaine Vandelli on 07802 492348.
Walkers Stadium 1st October 2008 Leicestershire’s Premier Business Event
The aim of the Event is to provide local and regional businesses with a showcase to take a proactive role in their own promotion, and to give visitors as varied a range of exhibitors as possible and to provide the opportunity to hear thought provoking and stimulating business seminars.
Having listened to what exhibitors and visitors have said at other Exhibitions this 2008 event will be a combined event, which will include a business to business exhibition (with 95 exhibitors), a Networking Centre and a number of business seminars given by sponsors. Networking lunch, and key note speakers as well as after show exhibitor networking.
Following on the success of the 2007 launch this 2008 event will be the biggest Business to Business Event in the Leicester area and is set to become a very successful annual event, which will help businesses to gain new clients, and keep existing customers.
With many business exhibitions asking up to £3,000 for a stand, the cost has put business exhibitions beyond the reach of many companies, and with it the chance to compete for sales with larger established companies. By keeping the cost as low as possible, we have brought exhibiting within the reach of the smaller organisation to give them a wider exposure to businesses that other marketing and advertising mediums simply cannot give for the same money.
For just £400.00 plus V.A.T. for a 3m X 2m space, to include refreshments and after show exhibitor networking. Stand space includes a trestle table, table cloth, 2 x chairs and electricity.
The advertising campaign for the 2008 Leicester Business Event will be stronger and focused on local and regional businesses. The full schedule is still being finalised but will be similar in style and content to that used for previous events.
Extensive use will be made of direct mail, local & regional newspapers, regional business magazines, e-mail marketing, networking events, telesales marketing, and other promotional activity.
In order to add value to the Leicester Business Event, as well as the Networking Area, which provides the chance to meet new customers and gain new business in a relaxed atmosphere, we are arranging a series of free business seminars of interest to both exhibitors and visitors, details of which will be shortly available from the web site. We are sure that this will prove an added incentive for local and regional business people.
A comprehensive Visitor Guide, with a 50 word description, telephone number and web site address of all exhibitors.
Advertising space is available in the Visitor Guide for exhibitors.
With Free Admission and Free Parking for visitors, we are confident that the Leicester Business Event 2008 will be the most successful event of its kind in the area.
You can raise the profile of your company by becoming a sponsor of the Leicester Business Event.