Ann Hawkins is a skilled business speaker, writer & mentor with a real flair for both the spoken and written word. Ann has a broad experience of both personal and business development based on studies of psychology, NLP and Transactional Analysis. These underpin a very practical approach to helping individuals to become more effective in whatever they choose to be & do.
How to make your Messages go Viral 11.00
Do you sometimes feel that your marketing messages are falling on deaf ears? Or that your expensive and carefully crafted campaign is being ignored?
Would you like to have a marketing message that is so entertaining it gets talked about and passed around without you having to do anything except release it?
Getting a message to go viral used to be an expensive exercise available only to the biggest brands but now, because of a combination of a unique set of skills, it is available to local businesses.
Ian McKendrick is an award winning speaker with over thirty years experience of advising businesses on how to use the latest technology to achieve their goals. His research into how to use social networking for business places him amongst the top experts in the field.
Mark Peters is an award winning broadcaster of 14 years experience who brings a creative and highly entertaining mind to use in a commercial world.
Together, Mark and Ian use their unique combination of skills to show you how to create marketing messages that are so compelling and entertaining they cause your message to go viral with the minimum of effort and expense.
If you want YOUR marketing message to be remembered, talked about and bring you more business for less cost, you can't afford to miss this presentation.
Creativity in Business 12.00
10 Ways in which creativity can drive your business.
What creativity is and what it means.
Tools and techniques that deliver solutions
Introduction and insight into these techniques, tools and methodologies to release the creative in all of us !
Why do we need to be creative?
Brainstorming and Reverse Thinking
Present 3 powerful case studies to demonstrate where creativity has added measurable bottom line profit.
The presenter Tim Empson has had over 20 years in marketing, working with some of the UK’s leading creative agencies, as well as some of the world’s largest and most exciting companies on projects that have taken him all over the globe.
He is recognised for his proactive and intuitive approach to work, something which has enabled him to spot and exploit gaps in the market. This has ensured whoever the client is; they are always one step ahead in a fast-moving and thriving industry. He is not afraid to explore the unknown and has a keen thirst for knowledge.
Compete For 1.00
Are you ready for London 2012 and a decade of sporting events? Within the next ten years the following events will be staged in the UK
• Ryder Cup in 2010
• Football Champions League Final in 2011
• Olympic and Paralympic Games in 2012
• Rugby League World Cup in 2013
• Commonwealth Games in 2014
• Rugby World Cup in 2015
• Cricket World Cup in 2019
• Bidding for the Football World Cup in 2018
Bidding, organising, running and winning successful international contracts, can be very stressful and time consuming for any business. However, all of this can sometimes overshadow the kudos, exposure, turnover and more importantly, profits and international status which can be gained if successful.
Clive Lawrence-Forbes is the East Midlands Business Lead for the London 2012 Games. Over the past two years Clive has been presenting and running workshops to businesses throughout the region, demonstrating the benefits and describing the skills required to win London 2012 related contracts. His highly interactive and communicative approach enables businesses at all levels to gain an insight into what is required to win sporting related contracts and, how to implement supply chain marketing via the CompeteFor database. CompeteFor can give businesses the opportunity to build partnerships and tap into a wealth of experienced buyers and contractors, not only in the UK but throughout Europe.
The Olympic and Paralympic Games is a perfect opportunity for you to launch your business into the international limelight. In partnership with Business Link East Midlands (who will be available on the day to help and support businesses); this session will leave you in no doubt, that you can win international sports related contracts and, it all starts with London 2012.
'Desire - the starting point of all ideas' 2.00
The talk will be one to challenge current thinking touching on the ideas of creativity, passion and overcoming fear. It will also be inter-active and have a sense of fun
"Andy Gibney has spent the last 29 years studying methods of performance and success. He began studying martial arts at the age of 18 - he is now a 6th Dan Black Belt, member of the US Hall of Fame, twice world silver medalist and team coach for the winning team at the 2001 World Championships. He trained in NLP under Richard Bandler and Paul McKenna as well as studying with Tony Robbins and Nonviolent Communication under Dr Marshall Rosenberg.
2010 has seen the release of the documentary about Andy - 'Straight Talking Guy'. Andy has also performed his one man show on stage; been featured on tv and radio and has developed a reputation as a funny, informative and passionate speaker. You will be rewarded with a unique experience by attending his talk."
Shape Up For Business Workshop 3.00
Busy professional and business people easily neglect their health under the stresses and strains of work.
But did you know that you could use all the skills you use at work to manage your health, weight and wellbeing?
During the Shape Up For Business Workshop Anna will show you how to get fitter to do effective business and how to eat for energy and vitality.
The Workshop
• Discover your BMI (body mass index)
• Food and health quiz...just what do you know?
• How to avoid dips in energy throughout the day
• How to eat well when eating out
• How to tweak your current exercise regime for best results
• Create your own blue print to eating for energy/weight loss/weight Maintenance
What to bring
Bring your own personal food diary your record of all you have eaten and drunk and
the exercise you have taken over a 3-day period. You can download a diary
template here http://www.distancedieters.co.uk/files
If you’re fit, you’ll work more effectively and also have more confidence and verve
in the workplace.
SEMINAR AREA 2 - KEITH WELLAR HALL - SPONSORED BY THE FSB
The basics of selling on eBay 10.15
Every business and individual needs to sell its goods and services, and under the current economic climate most New start ups would benefit from earning an extra income too.
You will learn how to:-
Do research and create listings that will attract buyers
Enhance listings with better descriptions and photography
Set pricing that will maximize your profits
Open and use a paypal account to simplify getting paid
Monitor sales to see what’s working and what’s not
Avoid many of the costly mistakes that new eBay sellers make
Aimed At - The Basics of selling on eBay is for anyone new to even existing eBay traders who would like to find out how to trade and market effectively from an established eBay accredited seller.
Includes opening an account, setting prices to maximise profits, managing your account and a very basic introduction to eBay Shops.
Twitter for Business 3.00
Adam Harris is a renowned ‘Technologist’ and is regularly featured on TV and Radio in relation to Technology and Social Media For Business
This session will cover:-
•Why should your business be on Twitter
• How you can reach people interested in your products and services
• How to build a power network that will virally spread your messages
• How you can use Twitter to listen more efficiently to your customers
•What missteps to avoid
• The best way to use Twitter
• How to use Twitter for marketing, communication and branding benefits
We will get you up to speed quickly; while showing you the insider’s secrets, tips, examples and best practices for leveraging Twitter and getting maximum business benefit.