Seminars in Leicester
SEMINAR AREA 1 - GREAT HALL.
10 Business Tips You Can Bank On in Tough Times! 10.15
Even the darkest clouds have silver linings. But if you shuffle along feeling downbeat you’ll never spot them. In every economic downturn there are business winners. You can be one of them if you follow these 10 practical, simple business tips from Robert Ashton.
In this session, popular business author Robert Ashton delivers some entertaining and powerful insight into weathering the storm during these challenging times.
Who should attend?
Anyone finding the recession tough! Business owners, managers and anyone with a budget to manage and targets to hit.
Join the audience and you will learn
• How trial and error can be better than lengthy preparation.
• How to collaborate with others to mutual benefit.
• How to get what your worth from your marketplace.
• How to keep your head when those about you are losing theirs’.
• Five ways to win more customers without spending a penny!
Business benefits
In tough times we all need to work harder to stay motivated. Delegates will do this by recognising how their work goals can deliver their personal, life goals.
About Robert
Robert Ashton is an experienced entrepreneur, successful business author, popular conference speaker and social activist. His first TV series, ‘Mad About Business’ appears on The Business Channel on Sky.
“Getting you noticed – how can I attract customers?” 11.30
Attracting and keeping customers is paramount to any business. In order for a business to survive and prosper, it is vital that customer and prospect relationships are developed and maintained.
An effective public relations campaign can help to get a business noticed. Applying professional PR skills and techniques, provides excellent results at very little cost.
This workshop will provide delegates with an overview of some of these techniques. Delegates will hear some practical steps to help them publicise and build enthusiasm for their business.
In just 45 minutes, you’ll learn how to construct your message so it is relevant for editors and hear about some of the tools used by PR professionals which could help you gain exposure for your business.
Power Up Your Business 12.45
An established motivational hypnotherapist, Nicola Ménage works with business
professionals to help them increase their self-belief and self- determination, enabling them
to make long lasting changes in their lives – in business as well as personally.
There is power in the clarity of your words and in this seminar, Nicola will explore with you
how what you think and say about yourself influences how people perceive you and how
changing just a few words can have a big impact on your success.
You will then learn three simple strategies that can instantly make you more focused, more
in demand and more successful, by unlocking the power of your unconscious mind.
......after all, you always get what you focus on.
A presentation about Brand Essence and its critical importance to all sizes of companies in today’s business climate. 2.00
By David Shanks, Clear.
Successful companies become profitable because they know precisely what business they are in and what makes them unique.
They also know how to use a few words as an idea to dramatise the benefit of working with them or buying them as a brand.
And that engendering a clear, precise and common sense of purpose amongst employees and suppliers is central to their survival and prosperity.
Simply put, in this day and age, managers and owners cannot afford wasted time and money on muddled thinking and expensive exploratories.
A Clear Brand Essence is the key to simply and powerfully making a company or brand unique come alive through a very direct and economic proposition.
It is then about delivering this proposition in the most creative and relevant way.
It is also critical when companies cross international borders and sell in foreign languages.
David Shanks talks about these issues, how a Brand Essence should be articulated and shows how the real truth about your uniqueness is often lying under your nose.
And how a clear, concisely-offered business or brand proposition saves both precious time and money as small, medium and large companies seek to differentiate themselves in tough conditions.
*David Shanks is an award-winning Creative Director who has worked in over 30 countries for ad agencies like Grey, Ogilvy and TBWA on accounts like Fairy Liquid, Nissan, Sony and Mars as well as with many different types of smaller companies.
*He has won over 50 awards around the world for creativity and was a member of the Interactive and Digital Grand Jury of the 2009 New York Festivals.
* He has also worked extensively in sport, creating interactive presences for stars like David Ginola, Roy Keane, Ryan Giggs, Jonny Wilkinson, Martin Johnson, George Gregan, Joel Stransky, Olivier Peslier, Justin Leonard and Davis Love III.
The Magic of Marketing 3.15
A marketing seminar with a difference – presented by Steve Short of Corporate Magic Presentations
The “Magic Of Marketing” is a highly effective seminar devised by Steve Short who is an award winning speaker and member of The Magic Circle.
The seminar is designed for small and medium sized businesses and puts important points across in a way that cannot be forgotten!
Steve uses his skills as a professional magician to use relevant magic to show you how to get the best from marketing using creative thinking.
Steve has been in business for 30 years and uses his experience he has acquired over these years in marketing his highly successful company Corporate Magic Presentations.
Steve speaks and performs at corporate and promotional events and is in demand on the speaking circuit at conferences, dinners and awards.
SEMINAR AREA 2 - KEITH WELLAR HALL
Skills Development for the Future: Tools and techniques to use in your business 10.15 De Montfort University SPONSOR
It seems simple to say that skills in a business are crucial to make an organisation a success. If you have a team of people who have relevant up-to-date skills that fit in with the organisations goals, then it is much more likely to be successful. Indeed if individuals in the organisation have skills that are in excess of what is needed, this could lead to faster organisational development. The question is, how do we know how skilful the people are who work with us, and how do we know what might need addressing? This could be about dealing with the essential ‘here and now’, or it might be about preparing for the future.
This interactive session which will discuss some useful tools and techniques that will help you to understand and assist skills development in your business. Be prepared to join in and learn from each other!
This seminar is hosted by De Montfort University, which has a long and well-established, highly respected history of delivering training and skills to businesses. Our dedicated team of experts will establish the right training and development packages which can be tailored specifically for your business requirements and current commitments. Visit our stand in the exhibition hall, or contact:
t: 0116 257 7505
e. solutions@dmu.ac.uk
w: http://www.dmu.ac.uk/
Top tips for getting more business from your website
by Ann Stanley, MD Anicca Digital Solutions 11.30
There are two strategies to generate more business from your website:
1) Getting more visitors to your website
2) Converting more visitors into customers
Ann Stanley, MD of Anicca Digital Solutions will give you the top tips on how to master these two strategies.
1. Understanding your customers, your competitors and setting objectives?
2. Why you need to set up Google Analytics?
a. Where does your web traffic come from and what do they do when they are on your site?
b. How to benchmark the performance of your website?
3. The basics of getting your website found in the search engines (search engine optimisation or SEO)
a. Making sure your website can be indexed
b. How to include keyphrases into the page content?
c. How to use link building and directories to improve your website credibility?
4. How to get a local business listing - so you appear next to the map?
5. Using Google AdWords or pay per click (PPC) to get to the top of the search engines?
6. What are blogs, Twitter, FaceBook, LinkedIn, social marketing etc etc?
7. Why is the first impression of your website so important?
8. How to use “calls for action” to increase your conversion rates (enquiries or sales)?
9. Encouraging registrations and developing an email marketing strategy?
10. Integrating your offline and online marketing?
You are also welcome to book a 30 minute clinic session with Ann or one of the Anicca team in the Advice Zone to discuss any aspect of developing a website, ecommerce, search engine optimisation, pay per click, email or online marketing.
ann@anicca-solutions.com
Fighting the Economic Crisis with Wartime Leadership 12.45
Leaders now face unprecedented levels of complexity in managing conflicting pressures from their competitive markets and key stakeholders. As the war against recession bites even deeper it is now imperative that all leaders have transitioned from a peacetime style of leadership to that of WARTIME! A Wartime Leader will look for win-win opportunities to fight the inertia caused by job insecurity and demonstrate an uncompromisingly rigorous, yet sensitive style of leadership and inspire loyalty. Their judgment is crucial to push their teams to peak performance, despite operating lean, with reduced overheads, so they can respond effectively and lead proactively in a world turned inside out.
Are you, your managers and leaders up for the fight? Do they have the right skills and capabilities? Can they inspire to peak performance?
Cherie Concannon, Leadership Coach and motivational speaker will be delivering a 30 minute inspirational and engaging seminar on why it is important to transition, reposition and refocus from peacetime to wartime leadership to achieve organisational objectives and have the bottom line impact you desire. Cherie’s seminar will give valuable indicators on:
• The top seven questions all MD’s should be asking themselves about leading in the crisis.
• The five leadership traits needed to fight & survive the recession.
• The six biggest mistakes to avoid when making the right decisions.
• Three crucial skills that will keep the troops motivated.
• Four steps to peak performance.
• Why some Managers self destruct in a challenging times and how to avoid it.
• The most effective traits required as the recovery approaches.
How to get giant returns from your marketing budget (even in a tough climate) 2.00pm
• Why 80% of your customers think what you offer could be better.
• Discover the seven steps and why they are critical to your success.
• Learn the true power of Why and how it could transform your business.
• Drive your prospects crazy using Beta Brainwave inducing marketing.
• Why are your first 10 words so vitally important?
Steve Megson is a Business to Business Marketing specialist. He has over 25 years experience of helping small businesses out perform their competition and grow their profits.
Based upon scientific research, his style of marketing isn’t about how much you spend. He will demonstrate the most effective marketing is when you do the little things right.
Let Go To Grow! 3.15
Presented By Rudi Jansen of KanDo Business Coaching Ltd
Can’t understand why you’re overworked, constantly running after your people fixing their problems. You thought that by hiring people, it would free up your time to grow your business, yet the reality is soberingly different.
This presentation shows business owners what they Kan Do now to get out of the control trap so that their businesses can grow faster than ever. Discover the importance of letting go, what to delegate (even as a small business), the How – a simple Delegation System to use, and where to start.
Come and learn how A+ English, company based in Sheffield, took these simple tools and Doubled their sales in 10 months. A+ English Directors have recently achieved “Business Freedom” - Going on 6 weeks of fantastic family holidays with their children this year, knowing they have a profitable well run company that works and can work without them!
We will share these secrets with you!!
Rudi Jansen speaks to companies on building profitable businesses, improving sales, effective marketing, leadership, and maintaining loyal customers.
Rudi has personally coaching over 62 businesses helping some grow as much as 400% in 24 months. He is a Chartered Accountant and combines this experience with Business Coaching to provide a unique blueprint for growing businesses.
SEMINAR AREA 3 - KEITH WELLAR HALL
How not to lose money on e-commerce logistics 10.15
Selling products on web sites has grown very successfully and is projected to grow even further. The logistics of handling the orders and delivering the products can be fraught for the inexperienced and if not handled properly can lose customers and money.
This seminar will appeal to businesses that are either looking to start up an e-commerce business, established ones that want to maximise margin and also for web designers who may be advising their clients on e-commerce best practices.
The seminar will cover the issues around the logistics of receiving orders and getting them to the customers, including subjects such as storage, customer service, payment processing and the new anti fraud measures, and effective delivery options.
The speaker is Chris Hall, the Managing Director of Hallmark Consumer Services based in Melton Mowbray. The company specialises in e-commerce logistics for a variety of clients ranging from start up businesses to major organisations that have chosen to outsource.
No, Money? No Problem! 11.30
In times of a ‘slow-down’ many businesses look to ride out the storm...others seem to prosper and flourish. What about your business? How do you feel right now?
Would you like to know how to use this situation to your advantage and make more money than ever? Imagine doing that without spending more money?
What if there was a way to run your business with less demand for cash?
What if you could run a business that became more efficient and allowed you double or treble the production capacity? Would that help?
Well in this informative and lively presentation Ben Kench The Can Can Man shares fresh and innovative ideas guaranteed to make a difference to your future when applied.
If you want to make more but feel that you need more first then attendance at this presentation is a MUST because Ben will give you real, affordable and practical techniques and ideas that can make a real difference to your business today!
People matter when Times are Tough 12.45
• Communication – improve internal communications with employees to improve employee engagement
• Manage and control employment costs
• Getting 100% from your employees
• Avoiding difficult situations
• Taking tough decisions
• Alternatives to redundancy
Tenon HR assist a significant number of small to medium sized business with their people matters and in particular where the owner/manager or a senior director is juggling a number of operational challenges and where it is all too easy to take the eye off the people aspect of running their businesses.
Develop your Business Culture and Outperform the Recession 2.00pm
What is culture? And why is an empowering business culture so important?
We are in a new age of great change and culture is becoming a critical component to success. Sometimes, we are blind to the obvious and can either hide from reality and fail or we can raise our awareness, change and succeed! Take recent expense and bank scandals where reality has suddenly come into focus with a jolt! And what has that done to the brand credibility of those MP’s and banks involved?
Why do some companies excel when it comes to relationships with employees and customers, while others struggle and falter? The answer is culture. They move ahead efficiently as one, harness the deepest values of their people, fulfil market needs and act with great integrity.
What do your employees and customers say about your business? Do they feel their deepest values and needs are being met by you? And as a consequence, are they with you for the long term?
Without a cultural strategy, culture is directly linked to the vagaries of the behaviour of the leadership team. Therefore, anyone who is a leader or has an interest in culture, people and performance and can influence change should attend. The session will also be helpful to those considering their career options, as many people join companies and do not take culture into account.
This presentation will share how culture impacts your business results, profit and success and what you can do to start to make positive improvements now!! Make a commitment, leave lunch early! If you are committed to success, this is a must attend session.
Chris Cooper is owner of CC1 Consulting Ltd a successful Leicestershire based training, coaching and consultancy business with a passion for cultural change (www.cc1consulting.com). Chris has worked with many global brands and leading lights in their sectors. He also has a personal development brand called ‘Be More Achieve More’ which helps business leaders and entrepreneurs achieve greater personal prosperity and success.
Investment Readiness 3.15
Want to know the difference in the funding options available to small and medium sized businesses? Want to know what help is available to you if you are a high-growth potential business looking for funding?
Come along and find out all about the funding options and how to prepare your business in order to access these funds.
Connect Midlands runs the emda backed investment readiness programme, aimed at helping high-growth potential small and medium sized businesses prepare for investment.
To date the programme has helped 84 east midlands businesses raise over £63 million in funding.